Incarnational BAM 
What a powerful demonstration of God's love for us, that He would leave heaven and come to us, clothed in the flesh of humanity as God's Son, Jesus Christ. It is miraculous. It is humbling. It is truth.
And, it also is for us a great model of reaching people. God reached us through incarnation and coming to us. As we think about all types of mission outreach, this wonderful model provokes us to think of key factors and opportunities.
Most significant are lessons related to culture. God came into man's culture in human form. We know that mission work is powerfully enabled by emerging from within a culture. It is limited and often nil if the effort is to somehow drive it in from outside of a culture.
We can embrace this learning in BAM strategies, both planning and work. First, understanding the culture and preparing for the work from within the culture is essential. Business strategies solely from outside of a culture may not be applicable or effective. We must adapt them. As businesses have been forced to learn how to successfully globalize, we in the process have become much improved at understanding and responding to different and diverse cultures. This experience can now apply as we advance the gospel with businesses.
Simultaneously we can plan to contextualize both our business and how the gospel message can be best communicated in any given culture.
Warning – as we work to do this we must never compromise Scripture. We are contextualizing how the message can best be brought to life in a culture. We are not changing the message.
Much depends on this capacity to "contextualize." Both the business and the gospel message depend on it in order to be accepted by the community we are working in. Without acceptance, the business will fail. Without acceptance, the message will not be heard. It will be viewed as foreign, and it will be rejected. Opportunity will be lost.
Many thanks,
Larry
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